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The Best Clean, Natural, or Minimalist Makeup Brands

Discover a world of beauty that emphasizes simplicity and purity with the best clean, natural, or minimalist makeup brands. These brands prioritize high-quality, ethically sourced ingredients, free from harmful chemicals, providing a wholesome approach to enhancing your natural beauty.

The Best Clean, Natural, or Minimalist Makeup Brands


Why Have Clean, Natural, or Minimalist Makeup?

Embracing a more natural makeup routine can be a choice driven by the desire to simplify one’s life. By opting for a clean, natural, or minimalist beauty approach, individuals can streamline their daily routines, saving time and reducing decision fatigue.

Natural makeup looks often focus on enhancing one’s features rather than masking them. This fosters a sense of authenticity and self-acceptance. This simplicity not only aligns with a more laid-back and effortless lifestyle, but also promotes a healthier relationship with beauty.

Plus, a natural makeup routine typically involves fewer products. This leads to a less cluttered space and a more aware approach to personal care, aligning with the broader trend of intentional living.

A beautiful natural look can be attained using clean, and minimal makeup. Learn what brands we think are the best, and why.

Choosing clean or minimalist makeup brands can be appealing for several reasons. First, individuals who prioritize a natural and healthy lifestyle may opt for these brands because they focus on using high-quality, non-toxic ingredients.

Clean makeup brands typically avoid harmful chemicals, synthetic fragrances, and other potentially irritating substances. This caters to consumers who are conscious about what they apply to their skin. This can be beneficial for those with sensitive skin or individuals who prefer products that are gentle and nourishing.

Second, minimalist makeup brands often embrace a simplified approach to beauty, offering products that serve multiple purposes. The emphasis on simplicity means that users can achieve a polished look with fewer products. This reduces clutter in their makeup routine, and in their makeup bag.

Minimalist brands often promote the idea of less being more, encouraging consumers to invest in versatile and multifunctional products that enhance their features. This not only aligns with a contemporary aesthetic but also appeals to individuals seeking efficiency and ease in their beauty routines.

Clean Makeup

Using makeup with clean ingredients has gained popularity for several reasons, primarily centered around personal health and environmental consciousness.

Clean makeup formulations often exclude harmful chemicals such as parabens, phthalates, and sulfates, reducing the risk of skin irritation and adverse health effects. Individuals with sensitive skin or those prone to allergies may find that cleaner ingredients contribute to a gentler, skin-friendly makeup routine.

Beyond personal health, the shift towards cleaner products aligns with a broader commitment to environmental sustainability. Many clean beauty brands prioritize eco-friendly packaging and responsibly sourced ingredients, reducing their overall environmental impact.

The clean beauty movement also fosters transparency in the industry, empowering consumers to make informed choices about the products they use. Brands that prioritize cleaner ingredients often engage in cruelty-free practices and ethical sourcing, aligning with the values of consumers who seek products that are not only good for them but also ethically produced.

Choosing makeup with cleaner ingredients becomes a holistic approach, promoting personal well-being, environmental stewardship, and a conscientious relationship with the products we use on our skin. Clean makeup is also know for usually being cruelty-free, which means they do no animal testing while developing their products. 

What Ingredients to Avoid in Your Makeup

Now that you know why you should use cleaner makeup, what ingredients should you avoid when buying your makeup?

A warning sign telling us to beware of harmful ingredients in our makeup.
  • Synthetic fragrance – a term that can hide a multitude of harmful ingredients without having to disclose them individually.
  • Phthalates – these are hormone disruptors. They are often used to manipulate the texture of products, and some are even potentially carcinogenic.
  • PEG-10 Laurate – another hormone disruptor often found in creamy makeup products and moisturizers.
  • Ethanolamines – monoethanolamine (MEA), diethanolamine (DEA), or triethanolamine (TEA). DEA can react with other ingredients to form a carcinogen called nitrosodiethanolamine (NDEA). Both DEA and TEA have been shown to promote cancer in the liver of female mice.
  • Butyl, propyl, and ethyl parabens – these hormone disruptors have been associated with increased risk of cancer. They can be found in many personal care products as a preservative. 
  • Triclosan – an endocrine disruptor that is usually found in liquid beauty products as an antibacterial agent.
  • Petroleum – is a known carcinogen used to preserve moisture. Other words to look for besides petroleum are paraffin wax, mineral oil, toluene, benzene, methanol, butanol and words with “butyl”.
  • Butylated hydroxyanisole (BHA) – this known carcinogen and hormone disruptor is used as a fragrance and preservative. 

Natural Makeup

Embracing a simplified natural makeup routine offers a multitude of benefits, resonating with those who prefer a more effortless and time-efficient beauty regimen. A minimalist approach to makeup not only saves time in the morning but also allows individuals to focus on enhancing their natural features rather than concealing them. This simplicity often leads to a more authentic and radiant look, emphasizing individual beauty without the need for heavy layers of product.

A natural look is perfect for a simple, minimalist makeup lifestyle.

A natural makeup routine using natural products is also an appealing choice for those who prioritize skin health. Using fewer products with cleaner, nourishing ingredients reduces the likelihood of skin irritation and clogged pores. 

This approach emphasizes formulations that are free from harmful chemicals and promotes a healthier complexion over time. Choosing simplicity in makeup underscores the notion that beauty can be achieved without compromising skin health.

A simplified natural makeup routine also supports sustainability and ethical practices within the beauty industry. By streamlining the number of products used, individuals contribute to the reduction of packaging waste and environmental impact. 

Minimalist Makeup Routine

Adopting a minimalist makeup routine can be an empowering choice, appealing to those who value simplicity, time efficiency, and a focus on natural beauty.

A streamlined makeup routine is not only practical but also allows for a quicker morning routine, making it an attractive option for individuals with busy lifestyles. With fewer products to manage, there’s less time spent applying and removing makeup, offering a more straightforward and stress-free approach to daily beauty rituals.

A minimalist makeup routine has become more than just tinted moisturizer and lip gloss,  it now also aligns with the trend of embracing one’s authentic self. By using fewer products, individuals can showcase their natural features, promoting a more effortless and genuine appearance.

Makeup minimalists are turning to multipurpose products and sustainable packaging, aligning their beauty choices with a commitment to eco-friendly practices. Embracing a minimalist approach to makeup not only simplifies one’s beauty routine but also reflects a conscious effort to support environmental sustainability in the beauty industry.

Beautiful lips done in minimal makeup are the perfect addition to a minimalist makeup routine.

Best Clean, Natural, and Minimalist Makeup

Explore a radiant world of beauty with our curated list of the best clean, natural, and minimalist makeup brands, where purity meets glamour for a flawless and eco-conscious glow.

Honest Beauty

Honest Beauty, founded by actress Jessica Alba, stands as a beacon of integrity and transparency in the beauty industry. Embodying a commitment to clean and sustainable beauty, the brand places emphasis on using thoughtfully sourced, non-toxic ingredients, ensuring their products are safe for both consumers and the environment. 

Honest Beauty products, a great addition to the clean makeup world.

From skincare to makeup, Honest Beauty offers a range of products that promote a radiant and natural look while adhering to a stringent set of standards. With a mission to empower individuals to make informed choices about their beauty regimen, Honest Beauty exemplifies a harmonious blend of efficacy, ethics, and authenticity.

Kosas Beauty

Kosas Beauty has carved its niche in the natural makeup brands beauty landscape by seamlessly merging luxury, clean formulations, and effortlessly chic aesthetics. Renowned for its commitment to enhancing natural beauty, Kosas prides itself on thoughtfully curated products that prioritize both performance and ingredient integrity.

From their weightless foundation to their nourishing lip colors, each product reflects the brand’s dedication to clean beauty without compromising on style. With a palette of universally flattering shades and a focus on skin-loving ingredients, Kosas Beauty encapsulates a modern approach to makeup that resonates with those seeking a perfect balance between glamour and wellness.

Ilia Beauty

Ilia Beauty emerges as a trailblazer in the realm of clean brands and conscious beauty, embodying a fusion of high-performance formulations and eco-friendly principles. This brand, founded by Sasha Plavsic, has garnered acclaim for its commitment to creating makeup and skincare products that are not only free from harmful ingredients but also deliver exceptional results.

Ilia’s innovative approach combines natural, organic ingredients with cutting-edge technology, resulting in a range of products that enhance one’s natural radiance. From their award-winning tinted moisturizers to their clean, vibrant lip products, Ilia Beauty continues to redefine standards in the beauty industry, proving that beauty and sustainability can harmoniously coexist.

On a personal note, I found Ilia beauty through social media. My favorite product from Ilia that is quickly becoming almost a cult favorite, and is always in my makeup bag is their Super Serum Skin Tint

Ilia Super Serum Skin Tint  with SPF 40

It gives a dewy look (which is great for the dry, aging skin). And it has cleaner ingredients, while also giving you SPF 40 sun protection.

The next product from Ilia that I want to try is their Chromatic Liquid Powder Eye Tint. It has rave reviews, and many people claim it is one of Ilia’s best products! 

Rare Beauty

Rare Beauty, founded by singer and actress Selena Gomez, has made waves in the beauty industry for its inclusive and empowering approach to makeup. The brand’s mission is centered around celebrating individuality and self-expression, promoting the message that beauty is not about conformity but about embracing one’s unique features.

Rare Beauty’s product range includes a variety of makeup essentials, such as foundations, lip products, and eye shadows, all designed to enhance rather than mask natural beauty. With its inclusive shade range and dedication to promoting authenticity, Rare Beauty has become a symbol of positive change within the beauty industry.

What sets Rare Beauty apart is its commitment to mental health advocacy. The brand goes beyond traditional beauty standards by fostering open conversations about well-being and self-acceptance. Rare Beauty’s emphasis on both inner and outer beauty makes it resonate with a diverse audience, and its formulations are known for having cruelty-free formulas, and being free from common irritants, appealing to those who prioritize clean beauty.

Seint Beauty

Seint, formerly known as Maskcara Beauty, is a unique beauty brand that redefines the approach to makeup, emphasizing simplicity and personalized beauty routines. Founded by artist and entrepreneur Cara Brook, Seint is renowned for its innovative IIID Foundation, a compact and customizable palette designed to enhance natural features through strategic contouring and highlighting.

The brand focuses on a minimalist philosophy, encouraging individuals to embrace their unique features and simplify their beauty routines. With a commitment to high-quality ingredients and a diverse range of shades, Seint empowers individuals to create a personalized, effortless, and radiant look that celebrates their natural beauty.

The brand’s mission revolves around making makeup artistry accessible to everyone, promoting confidence and self-expression.

If Maskcara or Seint sound familiar, it is because I have talked about my love for this brand before. You can see my full review of this brand here: Maskcara Beauty (Now Seint), An Honest Review from a Non-Seller

Well People

Well People, a clean beauty brand founded by a makeup artist, a dermatologist, and a wellness entrepreneur, has become a go-to choice for those embracing a minimalist makeup routine. The brand’s commitment to clean and natural ingredients aligns seamlessly with the principles of minimalism, and as a result, offers a concise yet effective range of products.

Well People’s formulations are free from potentially harmful chemicals, parabens, and artificial fragrances, catering to individuals seeking simplicity in their beauty regimen without compromising on quality.Well People’s minimalist makeup collection includes versatile products that serve multiple purposes, allowing users to achieve a polished look with just a few key items.

From their Bio Tint Multi-Action Moisturizer to the Expressionist Volumizing Mascara, each product is carefully crafted to enhance natural beauty while maintaining a minimalist aesthetic. With a focus on simplicity and performance, Well People empowers individuals to embrace a refined approach to makeup, where fewer products lead to a more effortless and authentic expression of one’s beauty.

Subtl Beauty

Subtl Beauty has gained acclaim for its innovative approach to makeup, offering a range of products that perfectly align with the minimalist ethos. The brand’s signature Stack System allows users to customize their makeup routine with compact, stackable products, streamlining the essentials into a space-saving, travel-friendly format. This modular system caters to minimalist preferences, providing an efficient and effective solution for those who seek simplicity in their beauty routine.

Subtl Beauty’s emphasis on multifunctionality is a key factor that resonates with minimalist enthusiasts, especially those that want to put in minimal effort to their makeup everyday. Each product in the Stack serves multiple purposes, eliminating the need for an extensive collection of cosmetics.

For instance, the Subtl Beauty Stack typically includes a concealer, lip and cheek tint, highlighter, and bronzer, combining several makeup essentials into a compact package. This not only simplifies the routine but also contributes to a more sustainable approach by reducing excess packaging and product waste.

Furthermore, Subtl Beauty’s commitment to clean and high-quality ingredients makes it an ideal choice for those who prioritize the health of their skin. The brand’s formulations are cruelty-free, paraben-free, and vegan-friendly, aligning with the clean beauty movement. This makes Subtl Beauty not only an efficient and space-saving option for minimalist makeup lovers but also a conscientious choice that complements a mindful and simplified beauty routine.

Can You Find Clean, Natural, and Minimalist Makeup at the Drug Store?

Can you find clean products without breaking the budget?

Clean drugstore makeup has become a game-changer in the beauty industry, offering accessible and affordable options without compromising on ingredient quality. Brands like Burt’s Bees, e.l.f. Cosmetics (a personal favorite of mine), and Physicians Formula are leading the way by providing a range of clean and cruelty-free products available at local drugstores.

These formulations are often free from harsh chemicals, parabens, and synthetic fragrances, catering to a growing demand for more conscious and sustainable beauty choices. Clean drugstore makeup not only allows budget-conscious consumers to prioritize their well-being but also contributes to the broader movement towards making clean beauty accessible to a wider audience.

Also, some bigger drug store brands that are not known for having clean ingredients are starting to at least dip their toe into the clean ingredients pool. For example Covergirl now has a selection of clean makeup in their collection.

A list of the beat Clean, and Minimalist makeup brands to help you achieve that natural, simplified beauty routine.

Why We Think You Should Check Out These Clean, Natural, and Minimalist Makeup Brands

The rise of great clean makeup brands represents a significant shift towards conscientious beauty choices. With a commitment to transparency, sustainability, and toxin-free formulations, these brands not only enhance our natural beauty but also contribute to a healthier planet, which we love! This empowers consumers like us to make ethically sound choices without compromising on style or quality.

Have you tried any of these makeup brands? Do you have a favorite clean, natural, or minimalist makeup brand? Or have you found an absolute ride or die product from any of these collections? We would love to hear about it in the comments!

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